ScotRail’s business change programme is informed by a simple customer insight - people like companies and brands that are trying to make their lives better, by having a clear purpose and vision and demonstrating these in their actions.
Therefore, over the next 2-3 years, ScotRail is investing £475m in improving Scotland’s rail network. This will manifest itself in new electric 385 trains, a new Inter City service, improved timetabling and upgraded station facilities.
And will be communicated to customers through a new, appropriately confident, positioning for ScotRail.
This investment will mean a better experience for existing passengers, provide new and compelling reasons for prospects to trial rail travel, and also make staff feel proud to work for the nation’s railway, a modern, progressive 21st century brand.
Alistair Buckle, Head of Sales & Marketing
To deliver ScotRail's business transformation programme, we are changing our Sales & Marketing team structure to be more “customer focussed”.
This means moving from a generalist to a specialist model, setting up centres of excellence in both “Marketing Planning, Insight and Product Management” and “Digital, Data and Ecommerce”.
We are looking for world class marketers who want to test themselves in a tough trading environment, who are not scared of uncertainty or change, and, above all, are up for the challenge of turning a traditional business into “the best railway Scotland has ever had”.
Denholm is a RECRUITMENT partner with SCotrail, so we are best placed to represent you if scotrail is where you want to be. FOR more information about scotrail, please contact our team on 0131 212 2727. thank you!
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