Boe Gin is the UK's fastest-growing independent gin brand
Denholm has partnered with this award-winning independent premium branded spirits business, to find a Head of Off-trade.
Led by Andrew, Carlo and Graham, Boe Gin has a focus on unique, captivating flavours and colours. Their UK-wide customers include Greene King, Ei Group, Matthew Clark, Booker, LWC, Carlsberg, Marstons, Morrisons, Asda, Tesco and Co-Op.
In 2016, the business led the UK flavoured and coloured gin revolution with its flagship brand, Boe Violet Gin.
This started a rapid growth journey which has seen an increasing product portfolio, particularly appreciated by young, trend-aware women. Business turnover has increased at an impressive rate from £1.1m to £7.5m with the vast majority of this growth coming from within the On-trade and wholesale channels. Boe is the UK-leader in engagement through social media – an incredible accomplishment for an independent Scottish brand. Innovative marketing campaigns – including a partnership with Paloma Faith – have helped take the message to the market, engaging with new and existing consumers.
For Boe Gin, 2020 is set to be an exciting growth phase – both in terms of personnel, turnover, new business acquisitions and NPD all supported by significant marketing investment. As part of this expansion, Boe Gin is hiring a Head of Off-trade to be based in central Scotland. This role has overall responsibility for all UK retail and convenience business.
To be considered for the role, you will have a proven track record in premium FMCG across Top 4 Grocery and Convenience. You will have evidence of identifying, winning and managing retail customers at a national level. Ideally from a SME food and drink environment/ the drink sector, the successful candidate will be able to demonstrate a genuine passion for leading a success story.
If you'd like more information about this fantastic opportunity with Boe Gin, please call Jonathan Watt on 07984 584 960 or email jonathan@denholmassociates.com.
