A powerhouse for culture and art in Scotland

National Galleries Scotland

Our national and international reputation for quality acquisitions, research, exhibitions and partnerships ensured a record number of 2.5m visitors to our Galleries in Edinburgh and we are determined to push forward with developing our offer and extending our reach to even wider audiences. 
 

 

Our Purpose

PRESERVE. EXHIBIT. EDUCATE.
  • Care for, preserve and add to the objects in our collections

  • Ensure that the objects are exhibited to the public

  • Ensure that the objects are available to persons seeking to inspect them in connection with study or research; and generally to promote the public’s enjoyment and understanding of the Fine Arts

  • Provide education, instruction and advice and to carry out research

The National Galleries of Scotland look after one of the world’s finest collections of Western art ranging from the Middle Ages to the present day.

 

"We are in a period of significant transitional change. 

There has been rationalisation and restructuring of resource and realignment of budgets which is enabling significant progress in many areas. 
The galleries have brought in new blood to key positions recently which is now moving the galleries forward at an exciting pace."

STRATEGY

To achieve our vision, OUR online presence has been broadened significantly with the launch of a new collection website and we are on target to digitize the entire collection by 2020.

We have two major capital projects; the redevelopment of the Scottish National Gallery with a suite of brand new spaces to house the world’s most important collection of Scottish art and the organisation is also developing plans for a major new facility in north Edinburgh which will be a new centre for conserving, researching and distributing the collection.

 

 

 

HEAD OF MARKETING AND COMMUNICATIONS

Specific tasks & responsibilities

Denholm are excited to be working with The National Galleries of Scotland on this fantastic opportunity. As an internationally renowned organisation that attracts 2.4 million visitors per year, it will offer the right individual a fantastic challenge and opportunity to make a significant impact across all of their venues in Edinburgh. This position will lead a team focused on growing its reach amongst audiences, increasing revenue and protecting and enhancing the organisations reputation.

You will report directly to the Director of Public Engagement who is a member of the Senior Management Team, and lead a team of 8. Working across both marketing and communications disciplines to promote all aspects of the National Galleries including collections, exhibitions, education programmes, publications, shops, cafes, buildings and other activities. You will be responsible for providing a strategic audience focus, developing a clear brand strategy and a compelling digital engagement strategy. In addition, you will look to devise and oversee the implementation of an integrated marketing and communications plan and colleague engagement plan. You will also oversee and support the external communications team and their work developing and sustaining on and offline PR contacts in Scottish National and local media, UK and international media as appropriate to ensure sustained and in-depth coverage.

A key focus within the role will be to grow their digital channels and bring more of a customer relationship management approach as well as be the overall owner of social media channels within the plan. You will lead on the brand strategy, architecture and development in order to build awareness, presence and ensure clarity, style and coherence in all areas of interface between the galleries and the public. You will be responsible for the department’s budget and manage the Galleries external agencies – media buying, advertising, design, PR and digital agencies ensuring work of the highest standard. 

"The digital transformation of both the customer experience and workplace will be continuous programme of work for several years. We want someone who understands the needs of the CX and contribute to this digital transformation programme."

We are looking for an individual who will be educated to degree level and will have proven experience in a strategic and leadership role in marketing and communications. You must bring a strong background in digital marketing and social media and be able to leverage technology for consumer benefit. You will bring extensive and demonstrable experience of dealing with the UK media at senior level – including crisis management skills in the public arena. You will motivate and drive the team through this period of change and also bring good experience of managing and utilising CRM systems to deliver results. You must be able to engage with key stakeholders and partners at all levels and a professional or personal interest in the arts and culture would be highly beneficial. 

This is an extremely diverse role which will give you a great opportunity to make an impact for some of Edinburgh’s highest profile venues across the city.

 

KNOWLEDGE & SKILLS

 

Education

Educated to a degree level or equivalent qualification

Experience

Extensive & demonstrable experience dealing with UK media at senior level – including crisis management skills in the public arena

EXPERTISE

Proven experience in a strategic & leadership role in marketing & communications

Background

Strong background in digital marketing & social media and leveraging technology for consumer benefit

INFLUENCE

Ability to work with engage and influence a broad range of stakeholders and partners at all levels & enthuse and motivate staff team through period of change

ANALYTICAL

Demonstrable CRM experience & good prioritisation with a strong evaluation skillset

PLANNING

Experience of planning, and overseeing significant campaigns with a proven ability to oversee budgets

 

BENEFITS

Generous pension contributions

Continuous learning & development

25 days' annual leave, plus bank holidays

National Gallery