THINK OUTSIDE THE BANK
People are at the heart of everything we do. From the business owner seeking a loan to buy new equipment, to the investor looking for a better return on their money, people turn to us because we’re better than a bank.
We’ve built an innovative platform that connects investors and borrowers, but our people play a vital role in every step of the journey. We’re a small team with a collaborative culture, working across every part of the business and learning from each other every day.
This is a fast-growing business, so our people are constantly building on their skills and focusing their efforts to deliver the best results for our clients.
Having recently completed a £2 million external funding round, and with a strong pipeline of investor and borrower demand, LendingCrowd is making a real impression in the fast-growing alternative finance market.
As part of our drive to build market position and bring peer-to-peer lending to an even wider audience, we’ve launched our first television advertising campaign.
This is being supported by continued investment in technology, including new mobile apps and automated processes.
LendingCrowd is seeking a data-driven and hands-on HEAD of marketing to grow its marketing capability. This is a fantastic opportunity to get involved at an early stage with one of Scotland’s most exciting fintech companies as the business starts to scale.
You will be responsible for setting the overall marketing strategy for the next stage of the company’s growth. So we are looking for someone with the experience and vision to operate at a high level. But you will also be closely involved in the day-to-day operations of the marketing team, including management and reporting, project management, customer research, budget allocation and external partner co-ordination.
Online and offline, you will build a growing audience for the brand, through driving web traffic, leads and sales, investor funds and loan applications in support of the business objectives.
You will have a successful track record in delivering measurable results through oversight of the various marketing building blocks – analytics, SEO, PPC, affiliates, content, TV advertising, print, social media and other channels.
LendingCrowd CEO, Stuart Lunn shares what he’s looking for in the new Head of Marketing
Specific Tasks & Responsibilities
Lead the marketing function and be proactive in analysing results and optimising the marketing budget
Development and implementation of innovative, data-led marketing strategies (acquisition and retention) with an expert understanding of direct and digital; including CRO, CRM, social media, PR, advertising and branding
Plan the marketing budget with senior management in line with business needs and results to date
Effective management of agency and partner relationships across different marketing channels in a way that ensures both a strong creative product and an appropriate return on investment
Collaborate closely with the Tech, Finance and Sales teams to ensure a co-ordinated approach to all activities
Trusted communications adviser and reporting directly to the CEO
Required skills and experience
Relevant Marketing qualifications
Demonstrable experience in evolving an organisation’s marketing capabilities to scale the business
Experience in digital marketing, including CRM, E-mail, SEO, PPC and social media
Analytical, with a proven ability to translate large amounts of data into actions
Proactive and highly organised, with excellent information management skills and a proven ability to multi-task
Proven experience in project management, campaign management and planning
Excellent communication and presentation skills and ability to deliver clear, concise, ideas to internal and external stakeholders
KNOWLEDGE & SKILLS