"We are searching for a Head of Marketing to Generate sustainable online and offline revenue growth across our 7 unique properties."
Click to see some of the family at Crieff Hydro sharing their insight about the business and the importance of this Head of Marketing role.
Crieff Hydro's commercial function is a “shared service” to support all our properties – each having a strong individual identity, a diverse multi-channel customer/sales mix plus being at different stages of the business cycle.
You’ll be able to show that you’re results driven and have identified and put to work strategies for growing revenue streams, maximising commercial opportunity, nurturing customer expectations and anticipating/adapting to fast-changing trends and growing the audience.
Whilst you'll be a seasoned all-rounder and have a great understanding of how all the pieces fit together, it’s your digital knowledge that will be number one. Creative skills will come a close second alongside being comfortable with the relevance, ownership and opportunities of brand in an independent business.
Running a shared service means you’ll already have a demonstrable collaborative approach supported by influencing and communication skills and be familiar to working alongside senior stakeholders from different disciplines from General Managers to the CEO. You’ll have a natural passion and curiosity for “the products” and desire to be part-and-parcel of how these are developed to have an ever-stronger customer appeal. All something you’ll be able show us you’ve done similarly elsewhere – most likely in a business partnering, head office or other relevant setup.
With a marketing budget of just under £1M plus sales and affiliate commissions, we have our own in house digital, content, graphic design and marketing team, so there’ll be lots of people looking to you for inspiration, leadership and individual/team development.
So, we’re looking for that management experience as well as proven success in the nitty-gritty of delivering multiple simultaneous projects. Also in the mix are vital relationships with external partners/agencies who need both direction and an intuitive understanding from you of opportunity, seasonality and our diverse customer mix. And, of course, you’ll be at home representing the Company when you engage with existing or potential customers and agencies.
You’ll thrive on fast pace and managing shifting incoming priorities, underpinned by an ability to create and communicate strategic plans and stick with the big goals. We’ll be expecting an entrepreneurial “can do” attitude that’ll also mean you’ll comfortably work collaboratively with other senior members of the commercial team who lead on sales and revenue management in the business.
Though we’re more than the sum of our parts – a family not a group - we’re very much an independent business that thrives on the energy of punching way above its weight to keep growing revenue in a competitive market. On our side is not just 7 hotels brimming with character, but short communication lines all round and the ability to move fast. All this means you’ll be highly adaptable, incredibly resourceful with your budget, hands-on when needed and results driven. No cookie cutters here. Reporting direct to the MD it’s a unique Head of Marketing role where you’ll have direct input right across the business.
- History of achieving success in revenue growth and other KPIs
- B2C and B2B/MICE experience within the hospitality sector
- Great creative and commercial marketing brain, in-depth knowledge of digital
- Familiar with operating in a business partnering/shared service or equivalent role with multiple stakeholders
- Empathy and enthusiasm towards our brand and its potential – who our customers are; what we offer our guests; and why we exist. Then the ability to articulate this into a marketing strategy that’s well understood
- In-depth understanding of multi-channel customer purchasing journeys on and off-site alongside the principles of revenue management
- Proven team manager and developer with great project and budget management abilities
Benefits of working with Crieff Hydro
Discounted room rates across our family of hotels
Friends and Family discounted room rates across our family of hotels
50% discount off food in all our hotel restaurants
30% discount off special event bookings
50% discount off selected resort activities
50% discount off beauty treatments
30% discount off retail
Free leisure membership
Free horse riding lessons
Employee assistance programme
Cycle to work scheme
Company pension contribution of 3%
Various local business discounts
Five reasons why our team loves working HERE
TO find out more - contact fiona on 0141 212 2726.
fiona todd, Director
Fiona started her recruitment career in 2009 with a boutique global agency. Having recruited abroad in Europe and North America; she leads a team of sector specialists based in Glasgow – but her personal focus remains primarily on Professional Services and IT & technology, across the UK.